Fox Nation
Overview
When I joined Fox Nation, my role initially began in Content Operations, but I quickly stepped into an unfilled Product Owner role to help move things forward. That initiative grew into leading strategy and UX/UI development across web, mobile, and CTV platforms.
Over time, I helped shape the product experience through data-driven design, A/B testing, and user research. I also expanded into design work, creating imagery and templates used across the platform.
Below are highlights of the features and updates I led during my time on the team.
Browse Page
Shown above is the redesigned Browse page feature I led for Fox Nation, an experience built to make content discovery faster and more intuitive. This page replaced the former “Shows” screen, which mirrored the Home page layout with loosely organized content rows and little sense of structure.
Drawing from user studies and competitive analysis, we designed the new Browse page to group content into clearly labeled categories, helping users explore the full library without relying on search. The result was a cleaner, more navigable interface that aligned with industry best practices and addressed core discoverability pain points.
Destination Pages
Destination pages unlocked a new level of editorial freedom on Fox Nation. Before this feature, content teams were limited to rigid page templates or required developer support to launch new landing pages. With Destination pages, editors could now create fully customized, themed pages, allowing them to curate collections around events, personalities, or topics without technical bottlenecks.
These pages were designed to integrate seamlessly into the UI, appearing as compact “chicklets” (see screenshot above) that boosted content density and surfaced more programming throughout the experience. By giving editors more creative control and expanding discovery pathways for users, Destination pages contributed to a significant increase in unique viewing subscribers over the following year.
Row Buster collections
Shown above is an example of a Row Buster collection (the one with Kevin Costner in it), an enhancement I helped deliver to give editors more visual flexibility when highlighting key content. This feature allowed content teams to apply custom thumbnails to a group of videos without overwriting the original thumbnails, enabling them to craft one cohesive image across multiple tiles.
From a design standpoint, it functioned like a billboard: transforming a standard content row into a bold, eye-catching visual banner. This not only elevated high-priority programming but also offered a new tool for editorial storytelling within the app experience.
Projects
